Insights · 5 June 2026 · 4 min read

Five website fixes that get local trades more calls

We review a lot of local trade websites. The same five problems appear over and over — and each one quietly costs calls. If you already have a website, check it against this list tonight.

1. The phone number isn't tappable

Most of your visitors are on a phone. If your number is an image, or plain text, they have to memorise it or copy it. Make it a tap-to-call link and you remove the single biggest point of friction on the whole site.

2. No suburbs anywhere

'Servicing all areas' tells Google nothing and tells customers less. Name your suburbs. 'Concreting in Aspley, Chermside and Bridgeman Downs' is what a real local business sounds like — and what local search actually matches.

3. The site doesn't work on a phone

Open your site on your own phone. If you have to pinch-zoom, if buttons overlap, if it takes more than three seconds to load on 4G — that's where your missing enquiries went.

4. The contact form goes nowhere

Forms break silently: hosting changes, email addresses change, spam filters move. Test your own form quarterly. A broken form is worse than no form, because customers assume you ignored them.

5. Claims that read like everyone else's

'Quality workmanship. Competitive prices. Customer satisfaction.' Every competitor says exactly this, so it carries no information. Say something checkable instead: the suburbs you cover, the jobs you specialise in, how fast you quote. Specific beats superlative every time.